Friday, May 31, 2013

New leisure experience "PLAYOKE Dance" launches at AAE Singapore, by Markus Beyr and Attraktion! Group

Vienna, 31st May 2013 – Markus Beyr and his company Attraktion! GmbH will showcase their latest product, called “PLAYOKE Dance,” at IAAPA’s Asian Attractions Expo (AAE) in Singapore on 5th-7th June 2013. PLAYOKE Dance is said to be the first interactive dance game using motion tracking that is designed specifically for out-of-home commercial use. Attraktion! will introduce PLAYOKE Dance at AAE (exhibit booth #1626) to show its applicability to theme parks, family entertainment centers, science centers and other leisure facilities.

PLAYOKE Dance image: Attraktion! GmbH. Click for more images.
"Hitherto, virtual games based on motion tracking have been playable only at home," says Markus Beyr, who has been involved in the creation of some 200 media-based attractions around the world. "Since the emergence of PLAYOKE Dance, this motion tracking interface can be applied to large groups of participants, in a commercial leisure setting. PLAYOKE Dance is a tech-enhanced group experience and an entertaining game due to its real-time features, and is scalable and flexible in respect of size and content."
PLAYOKE Dance is scalable for any size group. Image: Attraktion! GmbH. Click here for more photos.

Attraktion! will present additional products and current projects to operators, developers and leisure industry stakeholders at AAE, including the company's latest project - the “Chariots of the Gods” Theme Parks - currently in development in Asia and Europe, and offering high-end, media-based visitor experiences.

Markus Beyr. Chariots of the Gods theme park rendering: Attraktion! GmbH.
"We invite all potential partners to contact us and find out what Attraktion! can do for them," says Markus Beyr. He advocates a team-based model of project creation, saying, "The producer-driven team is the ideal approach in today's global markets. Similar to the way movies are made, the producer recruits and manages the best possible team to fulfill the client's vision."

Markus Beyr is available for meetings during AAE Singapore. Attraktion! is in exhibit booth #1626. Business and press inquiries are welcome at any time.

Carina Kaltenleithner,
Judith Rubin Public Relations,

Click for photo library

About Markus Beyr and Attraktion! Group
Markus Beyr of Attraktion! Group has played a key development and project production role on several unique, celebrated projects with high international profiles including Marvel Superheroes 4D at Madame Tussauds London; Arthur L'Aventure 4D at Futuroscope, France; Dragons Treasure at City of Dreams, Macau; the Aviation Pavilion at Expo 2010 Shanghai and many more. Digital dome "fulldome" experiences are one of the areas of specialization for the Attraktion! group, which is already involved in creating the next generation of these immersive theaters. Several of the above projects recently received the prestigious Thea Award from the Themed Entertainment Association.

Over the course of nearly 20 years as a creative executive in themed entertainment, Markus Beyr has demonstrated his ability to build and manage internationally known firms. Beyr's Attraktion! portfolio already comprises several different companies, and Attraktion! is currently engaged on a dozen high-profile projects around the world, in a variety of roles from project management of media-based attractions to overseeing the full development of a branded destination theme park and resort.

Markus Beyr is currently active in several global industry associations. He is a member of the IAAPA European Committee and the Themed Entertainment Association, and sits on the IMERSA Board of Advisers.