Tuesday, September 10, 2013

PLAYOKE Dance group interactive for leisure introduced by Attraktion! at EAS 2013, Paris

PLAYOKE Dance image: Attraktion! GmbH. Click for more images.
Attraktion! GmbH will introduce PLAYOKE Dance at EAS (booth #2106) Sept 18-20 in Paris, to show the applicability of PLAYOKE Dance to theme parks, family entertainment centers, science centers and other leisure facilities.

At the heart of PLAYOKE Dance is the pioneering application of 3D motion tracking to groups. Movements and steps of players are tracked, analyzed and compared in real time. The immediate feedback, combined with a system of points and ranking, adds a competitive element and a challenge designed to make the experience more entertaining and satisfying.

Following the successful launch of PLAYOKE Dance at AAE 2013 in Singapore in June, Vienna-based Attraktion! will introduce the product to European entertainment markets at IAAPA's EAS show in Paris this September 18-20. Playoke (patent pending) delivers a state-of-the-art experience through a pioneering application of 3D motion tracking to group interaction.

PLAYOKE Dance is said to be the first interactive dance game of its kind, using 3D group motion tracking and designed specifically for out-of-home commercial use. 

PLAYOKE Dance offers multi-faceted content options which provide entertaining and “edutaining” experiences for kids, teens and adults. Operators of indoor amusement venues can offer customized experiences such as dancing to famous pop music videos, interacting with animated mascots, or playing edutainment games.

Markus Beyr

“Attraktion! is continually growing its portfolio of products and services, and PLAYOKE Dance has been a milestone for the company since it was first introduced in spring of this year,” says Attraktion! Managing Director Markus Beyr, a leisure sector entrepreneur who has realized some 200 attractions over two decades in the business. 

Attraktion! already has more than a dozen PLAYOKE Dance systems under contract, including two with educational content for a major information technology & communication experience center being developed in Riyadh, by the government of Saudi Arabia.

Playoke GmbH represents a subsidiary of the Attraktion! group of companies. The initial Playoke product line, PLAYOKE Courses, debuted to the fitness market in April 2013 at the FIBO show in Cologne. PLAYOKE Courses programs range from basic step, aerobics and dance movements to more rigorous, intermediate and advanced options. The PLAYOKE Dance product line targets the entertainment and leisure business.

PLAYOKE Dance can be experienced at the Euro Attractions Show (EAS) in Paris between 18th and 20th of September, in Hall 5 at booth #2106. Markus Beyr is available for meetings during EAS. Business and press inquiries are welcome at any time.

Contact: Carina Kaltenleithner | Sales Assistant | +43 664 5036175 |
c.kaltenleithner@attraktion.com | Attraktion! GmbH | Wipplingerstr. 32/20A | 1010 Wien, Austria

About Markus Beyr and Attraktion! Group
Markus Beyr of Attraktion! Group has played a key development and project production role on several unique, celebrated projects with high international profiles including Marvel Superheroes 4D at Madame Tussauds London; Arthur L'Aventure 4D at Futuroscope, France; Dragons Treasure at City of Dreams, Macau; the Aviation Pavilion at Expo 2010 Shanghai and many more. Digital dome "fulldome" experiences are one of the areas of specialization for the Attraktion! group, which is already involved in creating the next generation of these immersive theaters. Several of the above projects recently received the prestigious Thea Award from the Themed Entertainment Association.

Over the course of nearly 20 years as a creative executive in themed entertainment, Markus Beyr has demonstrated his ability to build and manage internationally known firms. Beyr's Attraktion! portfolio already comprises several different companies, and Attraktion! is currently engaged on a dozen high-profile projects around the world, in a variety of roles from project management of media-based attractions to overseeing the full development of a branded destination theme park and resort.

Markus Beyr is currently active in several global industry associations. He is a member of the IAAPA European Committee and the Themed Entertainment Association, and sits on the IMERSA Board of Advisers.