The international licensing deal calls for first branded 20th Century Fox resort
Los Angeles, Calif. – November 3, 2015 – Al Ahli Holding Group (AAHG) in an international licensing partnership with Twentieth Century Fox Consumer Products, announced today plans to build a Fox-branded theme park and resort in Dubai. This will be the second 20th Century Fox World theme park and the first Fox-branded resort. The deal allows for a roll-out of up to three additional Fox-branded resorts in territories outside Dubai.
20th Century Fox World, Dubai, an immersive entertainment destination, will encompass themed lands featuring unique attractions, rides and retail outlets that will bring to life the studio’s iconic film and television franchises. The licensing partnership with AAHG also calls for the creation of the world’s first Fox-branded resort, where themed rooms and dining opportunities will offer visitors a chance to further immerse themselves in the entertainment brands and rich history of 20th Century Fox.
Highlights of 20th Century Fox World, Dubai will include:
- Theme park consisting of themed lands and attractions based on Fox properties, including, Ice Age, Rio, Planet of the Apes, Aliens, Predator, Night at the Museum and Titanic, The Simpsons and Sons of Anarchy.
- A broad attraction mix, ranging from media-based dark rides to thrill rides that will tell new stories based on Fox film and television brands.
- A themed retail street featuring unique shopping and dining based on Fox properties.
- The world’s first Fox-themed resort hotel.
“20th Century Fox World, Dubai is the second Fox theme park destination and marks an important step forward in our global theme park strategy. Fox World will be a world-class destination that will help fuel Dubai’s emergence as a global tourism destination,” said Jeffrey Godsick, President of Twentieth Century Fox Consumer Products. “This park builds on the foundation being laid by 20th Century Fox World, Malaysia, currently under construction.”
Mohammed Khammas, CEO of Al Ahli Holding Group said, “AAHG’s history in the genre of entertainment is replete with successful partnerships with top motion picture studios. We pride ourselves in understanding the pulse of the audience and catering to it with novel and breakthrough projects.”
“Fox's rich history of great entertainment-based intellectual properties from movies, television shows and animation concepts will help us spearhead this project and add value to our latest offering in the global entertainment space. As part of our international deal with Fox, we look forward to building these attractions and resorts globally starting with Dubai as the first location and additional Fox branded resorts that we hope to open across other territories in the future,” added Khammas about AAHG’s deal with Fox.
“We are thrilled to partner with Al Ahli Holding Group on this exciting project,” said Greg Lombardo, Senior Vice President of Global Live and Location Based Entertainment for Twentieth Century Fox Consumer Products. “20th Century Fox World, Dubai will provide an ongoing platform for immersive brand engagement with our consumers from around the world, including key international markets of Europe, Russia and China.”
“The synergy created by AAHG’s partnership with Fox will enable 20th Century Fox World, Dubai to offer the consumers in the Middle East and global tourists visiting Dubai to experience world-class facilities with unique attractions and retail outlets that will take themed entertainment to a different level,” said Manoj Aheeray, Director of Investment and Strategy for AAHG.
20th Century Fox World Dubai is slated to open in 2018, Design and Production services are being provided by Rethink Leisure & Entertainment.
A division of 21st Century Fox and recognized industry leader, Twentieth Century Fox Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Century Fox Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, the flagship studio leading the industry in supplying award-winning and blockbuster primetime television programming and entertainment content.
Al Ahli Holding Group is a multi-diversified international conglomerate with over four decades of successfully dealing with business activities ranging from real estate to turnkey construction, engineering and infrastructure, retail and trading, technology and logistics, lifestyle and fitness, entertainment, hospitality and innovative developments. With great passion and a very active portfolio in the entertainment industry, AAHG operates innovative and ground-breaking projects in the UAE. Amongst its portfolio, AAHG owns Dubai Outlet Mall, which is the first outlet mall concept in the Middle East; constructed major landmarks in the Eastern region of UAE; holds the exclusive largest franchise rights to US-based Gold’s Gym International in the Middle East and Africa; established Al Ahli Plastics, one of Middle East’s largest plastic manufacturing companies; holds licenses to publish Marvel, Warner Bros., DC Comics and Sanrio comics and activity books; recently opened Comicave, the world’s largest comic and superhero collectibles destination store at Dubai Outlet Mall; launched Singapore-based Comicave Studios, a manufacturer of high-end collectibles and toys and launched a premiere international events company, Universal Events, which will initially organize the Asia Pop Comic Con events, amongst other international events. Across its multi-entertainment based platforms, AAHG has strategic alliances with Fox Studios, Marvel-Disney, Sony Pictures, Warner Bros., and other leading Hollywood studios. With around 9,000 employees, AAHG is headquartered in the UAE, with representative offices across 20 countries globally
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